Sale Graphic
Social Media
Emails
Mailers
What It is
Blue Nile’s Black Friday campaign. Arguably the most important sale of the year.
What I did
Photo Art Direction & Digital Design
How I did it
When art directing this campaign I wanted the color palette to be a mixture of new colors and colors we know work well with the jewelry. We introduced black for the first time in this campaign and it helped to make this sale feel different from the others. In the designs I emphasized the clear promotional nature of this sale while maintaining the luxurious branding.
Who I did it with
Digital designer - TAYLOR MEEHAN
Table-top photographers - BRIAN WEISS & ANTHONY ROMA & ALISON BLOMGREN
Table-top stylists - LAUREN DAY & JENN ELLIOT BLAKE