Astor Diamond Branding — Femke Paanakker

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Photography

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Website Design

Emails & Social

Packaging

What It is

A brand Identity for Astor Diamonds. They have been around since the inception of the Blue Nile but there was no visual way to differentiate them from the other diamonds. Working with an incredible team, we crafted a brand identity that celebrated Astor’s rare beauty without diminishing the quality of Blue Nile’s other diamonds.

What I did

Photo Art Direction & Digital Design

How I did it

Who I did it with

Art director - TAYLOR MEEHAN

Copy writer - NATE HOE

Table-top photographers - BRIAN WEISS & ANTHONY ROMA

Table-top stylists - ANGELA CHILBURG