Website Design
Social
Store Signage
What It is
Blue Nile’s 24th Anniversary Sale campaign. This campaign ran in-stores and online.
What I did
Photo Art Direction & Digital Design
How I did it
After understanding the creative from previous anniversary sales I set out to give this campaign its own look and feel within the brand. For the table-top photography I choose to lean into the seasons bold summer colors - something that was new for Blue Nile at the time. For the digital design elements I created a graphic lockup that I combined with the fabric background from the table-top images to tie them together. In email I incorporated more playful design elements with curves and color to help them stand out from our regular emails.
Who I did it with
On-figure photography art director & digital designer - TAYLOR MEEHAN
Digital and print designer - CAROLINE KRIBBS
Table-top photographers - BRIAN WEISS & ANTHONY ROMA
Table-top stylists - LAUREN DAY
On-figure photography & Stylists - SPLASHLIGHT