Femke Jolijn Paanakker
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Casper

The Ask: Casper has confidence in their product and brand. But for how awesome they are, they aren't very loud about it. We have the opportunity to amplify their brand. 

Executions:

Cinemagraphs for social or digital billboards 

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Largest pillow fight in history, pillows provided by Casper. 

Art Director/Cinemagraphs: Femke Paanakker

Designer: Thuc Vinh

Strategy: Izzy Kramer